Latest News to Increase Online Reviews & Social Media Presence


Why 90% of potential customers only contact 10% of small businesses

Consumers are literally in the driver’s seat when using the internet to choose a small business. So it is critical for small businesses to understand what it is that has such a huge influence on who they choose.  For the purpose of this article, we will only focus on service-based businesses.

Most service-based businesses are reactionary based which means a consumer is only... Continue Reading Article

How online reviews give your business a huge competitive advantage

There are literally dozens of studies that show word of mouth marketing is the most effective type of marketing on the planet. Why? The reason is simple. A customer is giving their unique personal story and endorsement about your business which creates instant trust. That’s why online reviews are so critical to the success of a business. It allows a customer to provide a permanent story a... Continue Reading Article

Why are my real customer’s Yelp reviews hidden or filtered?

Yelp is a social networking site that focuses on allowing its members to review, rate, and share information about local businesses for free. This allows visitors to read reviews and find highly recommended local businesses.

Online Reviews have become big business. Good online reviews can increase business, while bad online reviews can hurt business.

With so much at stake fo... Continue Reading Article

The key benefits of negative online reviews and how to handle them

One of the key aspects of growing any business is providing superb service day in and day out. Outstanding service can drive word-of-mouth marketing as well as positive online reviews for future growth. However it’s virtually impossible to keep every customer happy, and when you see a negative online review it can feel like your online reputation was damaged overnight. Your immediate... Continue Reading Article

The love-hate relationship With Yelp

Chances are if you walk into a local business tomorrow and ask the owner how they feel about Yelp, you’re going to spark instant emotions.

  • Some might tell you their advertising works
  • Others will tell you how aggressive they are about advertising with them
  • You might hear about how their real customer reviews are hidden
  • Or how bad reviews a... Continue Reading Article

The fastest way to lose online credibility

If you’re a local business looking to grow, online reviews are a critical component of your online marketing strategy that you can’t ignore.  They provide a window into your business from an existing customer’s perspective and can quickly increase your online reputation and build trust with potential customers. The vast majority of real customer online reviews a... Continue Reading Article

What type of 5 star reviews are hurting your business?

Most business owners we talk to understand how valuable online reviews are for their business. The challenge virtually all businesses have is getting consistent online reviews. It’s because of this some businesses are willing to take whatever online reviews they can get to increase their numbers.

However, not all 5-star reviews are created equal.

First and foremost it&... Continue Reading Article

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